1. Information You Voluntarily Provide To Margaritaville
If you open an account with us, purchase products or services, sign up for a mailing list, send us an email, or voluntarily share information with us in any other way, we receive and store the information you provide. You can choose not to voluntarily provide your information, but then you may not be able to use certain services or features offered through the Site.
Online Orders: For the purpose of processing online orders, we may request contact information (including your name, address, email address, and phone number) and financial information (such as your credit card number).
2. Information That We Automatically Collect
Like many websites, we use automated tools or mechanisms to collect certain information pertaining to your use of the Site and online activities. Information that is automatically collected may be used to help us recognize you as a previous visitor to the Site, to serve relevant online advertising to you or to analyze trends and statistics (such as purchasing activities, the number of visits to certain webpages or websites, and similar data) to improve the services provided on our Site.
Do Not Track Requests. Although your browser may allow you to adjust your browser settings so that “do not track” requests are sent to the websites that you visit, Margaritaville will not disable tracking technology that may be active on the Site in response to any “do not track” requests that we receive from your browser.
Use of Web Beacons: We may place web beacons on pages of this Website and in emails we send to you. A web beacon, also sometimes called a pixel tag or transparent GIF, is an object that is embedded in a web page. It is usually invisible to you, but allows website operators to check whether you have viewed a particular web page or email communication.
3. Information from Third Parties and Other Sources
The Site may also link to third-party websites or display advertisements by third-party advertisers. Third-party websites and advertisers may use information collected about your Internet activity via their own cookies, web beacons, or other automated tools to track the actions of users online over time and across different websites or platforms to assist them in delivering targeted electronic ads to you. For information about how tracking works for online advertising purposes you can visit http://www.aboutads.info/choices/.
You may be able to configure your browser to block third parties from tracking your activities, and some third-party companies may provide a mechanism to opt-out of their information gathering technologies. For more information about the opt-out process, you may visit the Network Advertising Initiative website, available at: http://www.networkadvertising.org/managing/opt_out.asp. We also encourage you to review the privacy policies of the different websites you visit.
We also receive information about users of the Site and/or other consumers and Internet users, either on an individual basis or in the aggregate, from affiliates, partners, research companies, or other third-party companies. This information is generally used to help us provide you with targeted advertisement or other information tailored to your preferences, and to analyze ways in which we can improve the Site and overall user experience.
4. Information Provided Through Your Use of Social Media
Please note that if you do post a comment on the Site by logging in to a third-party social media service, your comment may be posted on both the Site and on the third-party social media service. In addition, the profile name and image you use for the applicable third-party social media service may be displayed on the Site along with your posted comment, and other visitors of the Site may be able to click on your name or image and view your third-party social media profile page, subject to the privacy settings implemented on the third-party social media website.
5. Information You Post on the Site.
Users are entirely and solely responsible for the comments, information and other content they provide and post on or transmit through the Site (“User Content”). Users are encouraged to exercise caution and good judgment when disclosing personal information (such as, name or user name, email address, phone number) on the public portions of this Site that allow users to post comments, communicate with us or other users, or otherwise interact with the Site. If you post information on public areas of the Site that information may be collected and used by Margaritaville, other users of the Site, and the public generally. We strongly recommend that you do not post any information through the Site that allows strangers to identify or locate you or that you otherwise do not want to share with the public.
6. How We Use The Information We Collect
We use information we collect about you to provide you with access to the services and features offered on the Site, and also help us enhance your experience on the Site and provide you with more relevant offers. We may use the information we collect about you to:
- contact and communicate with you;
- fulfill your online orders or other requests;
- customize the content and advertising you see when visiting the Site;
- conduct research and analysis for us and/or our affiliates or partners; and
- provide you with relevant marketing and other information we think is of interest to you.
User Profiles: To enhance the Site's ability to tailor its functions to an individual's preferences, we may combine information about the purchasing habits of users with similar information from our partners or other sources to create a personalized user profile. When a user makes a purchase, affiliates or third-party companies collect and share that purchase information with us so we can tailor the Site and communications to our users.
Site and Service Updates: We may also use the information you provide to us to send you updates about the Site, service communications and other alerts relating to the Site. Registered users are not able to unsubscribe these updates, communications and alerts, which contain important information about the Site and services related to it. However, if a registered user no longer wants to receive these updates, communications and alerts, the registered user can elect to terminate his registration.
Tell-A-Friend: If you use our tell-a-friend or other referral service, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting your friend to visit the Site. We will use the information about your friend that you provide us for the sole purpose of sending this one-time email.
7. How We Share Your Information With Third Parties
From time to time, we may share the information we collect about you with our service providers, partners, affiliates, and third-party advertisers, if any, as follows:
Service Providers: We may use other companies or individuals (“Service Providers”) to provide certain services to us or on our behalf, such as operating and supporting the Site and its services, analyzing data, or performing marketing or consulting services. For example, we may use outside shipping companies to ship orders and outside credit card processing companies to bill for goods and services. We do not authorize these Service Providers to use your information for any purpose outside the services related to the Site or the purpose for which the applicable Service Provider was engaged by us.
These Service Providers (such as companies used to process shipping orders and credit card payments) may, in turn, provide us with similar information about you that may help us create your personalized user profile as well as other service enhancing features that we implement from time to time.
Marketing Partners and Third-Party Advertisers: From time to time, we may share information about you with our affiliates, partners, or other third-party companies so that they may send advertising and marketing communications to you. In addition, if you sign up for specific services that are provided by us and a partner, affiliate, or other third-party company, we may share information you provide to us with these third parties. For example, our sweepstakes and other promotional offers may be partnered with or co-sponsored by another company, and if you enter the sweepstakes or sign up for the offer, your information may be collected by that other company.
If you do not want us to share your information with our affiliates, partners and other third party companies for their own advertising and marketing purposes, please refer to our opt-out process in Section 12.
To Comply With Legal Process Or Protect Rights: There may be instances when we will need to disclose your information to: (i) protect or defend our legal rights, including without limitation, those of our employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety of users of the Site or members of the public; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process, including subpoenas served on us.
The Site is a general audience website and is not targeted at children. We do not knowingly collect personal information from anyone under the age of 13. If you become aware that we have unintentionally collected information from someone under the age of 13, please notify us immediately by sending an email to [email protected].
We use commercially reasonable efforts to provide for the secure transmission of your information from your computer to our servers by using encryption software. We also seek to protect user information offline. However, we cannot guarantee or warrant the security of any information you transmit on or through the Site and you do so at your own risk.
11. Correction/Updating Information
If your information changes, or if you no longer desire to use our services, you may update or delete your profile by changing the information on your member information page on the Site or by emailing us at [email protected].
As noted in Section 7 above, we may share your information with third parties, including our affiliates, for their own marketing purposes. However, you can opt-out of having your information shared with these third parties by contacting us at [email protected]. If you opt-out of having your information shared with third parties for their own marketing purposes at the time you provide us with your information, we will not share your information with these third parties. If you initially permit us to share your information with these third parties, and subsequently notify us that you want to opt-out of sharing your information with these third parties, we will stop sharing your information with these third parties for their own marketing purposes within a reasonable time period following our receipt of your election to opt-out. However, if we have shared your information with a third party prior to this time, that third party will continue to have your information and may continue to send marketing communications to you. If you no longer want to receive marketing communications from the applicable third party, you will need to notify the applicable third party directly.
Users who no longer wish to receive our email newsletter may opt-out simply by clicking the unsubscribe link at the bottom of the email. You may also unsubscribe at any time by emailing [email protected]. Type “UNSUBSCRIBE” in the subject line. We will update our records as soon as possible, but no later than 30 days from your request. The opt-out options under this Section do not apply to Site and service communications sent to registered users as described in Section 6.
13. California Residents
Under California Civil Code sections 1798.83-1798.84, also known as the "Shine the Light Law," any of our users who are California residents are entitled to request and receive once a year, free of charge, a notice from us describing what categories of personal customer information (if any) we shared with third parties or corporate affiliates for their direct marketing purposes during the preceding calendar year. If applicable, the notice will identify the categories of information shared, the names and addresses of the third parties and affiliates with which information was shared. If you are a California resident and would like to request a copy of this notice, please submit a written request to the following address:
Margaritaville Enterprises, LLC
3379 Peachtree Road NE, Suite 900
Atlanta, Georgia 30326
In your request, please specify that you want a “California Privacy Rights Notice.” Please allow at least 30 (thirty) days for a response.
14. Conditions of Use, Notices and Revisions
15. Use of Information Outside Your Country of Residence
The Site is directed to users located in the United States. If you are located outside of the United States and you choose to use the Site or provide your information to us, your information may be transferred to, processed and maintained on servers or databases located in the United States. Your use of the Site represents your consent and agreement to these practices. If you do not want your information transferred to or processed or maintained in the United States, you should not use the Site.
16. Our Contact Information